Brand Mapping: An Effective and Efficient Tool for Marketers
There is a power to pictures – and that is the reason that perceptual brand mapping can be such an effective and efficient tool for marketers. Perceptual brand mapping is the visual plotting of...
View ArticleWidgets – Not Just for Retail Anymore
Let’s talk about “widgets.” It’s not too unusual for some people outside of retail to cruise along just fine without using widgets, or so it would seem. Depending on the market, widgets could be a...
View Article10 Boston Restaurants Crushing It On Social Media
It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as much as...
View Article5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I’m writing a business book on creating emotional connections with customers. Given all the research I’m doing, I have a heightened awareness of every brand I interact with or read about and there’s a...
View ArticleInnovation Marketing: The Importance of Humanizing Technology Brands and the...
In partnership with ISPIM Innovation’s** 3-day Forum: March 25-28, 2018, AMA Boston is excited to lead a panel discussion and invite AMA members to a unique social event on Wednesday, March 28th. **...
View ArticleHow to Build a Sonic Brand Identity
Let’s start by defining what a SONIC BRAND IDENTITY is. A sonic identity is to your ears what a visual identity is to your eyes. It is a brand’s proprietary unique voice that conveys the brand’s core...
View Article
